The Marketing Landscape

Nov 25th, 2015

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Marketing Campaign Management module for RDT's Landscape
The Landscape campaign management tool is an independent, web-based module integrated with RDT's Landscape. It provides functionality to create the complete campaign hierarchy, from the marketing plan all the way down to the incentives, for a specific scheme. The incentives within a campaign can range from premium discounts at a scheme or cover section level to discount vouchers or gifts.

marketing-words

The campaign setup allows marketing managers to track start and end dates for campaigns, and capture their expected sales targets and costs. This information can be assessed against the actual revenue generated through policy sales as a result of the campaign. MI can be generated to track and monitor campaign activity, campaign GWP sales income, and campaign costs.

Marketing managers can associate incentives to campaigns. Incentives are associated both to a scheme in Landscape and to a campaign. The campaign code is captured against the policy in Landscape and the associated incentive information gets pulled through from the campaign management module. If the incentive is to do with premium discounts, the incentive code will be passed to the rating engine. The incentive discount information will show up in the premium breakdown section in Landscape.

Another important feature is workflow tasks that can be set up to generate relevant tasks when policies with specific campaign or incentive codes are activated. For example, a trigger task for discount voucher to be sent to the introducer when a “member get member” policy is activated. This module gives marketing teams complete control and visibility on campaign performance, tracking against marketing budgets, sales figures and costs.

Contact us to find out more about our Landscape product.

November 2015 Employee Spotlight

Nov 11th, 2015

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Ciaran Rowe - Business Analyst
Before RDT I spent 28 years in the treasury and capital markets space, working for three multi-national banks. My background is in financial operations – I started on the bottom rung straight from school and worked my way up the ladder to management. Most of my career was spent in the City, however managing global teams I got to travel to Europe and Asia. The constant changes in the industry led me down the project management/business analysis road.

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In my short time at RDT I have been lucky enough to have worked in a number of teams and on a variety of projects. The Agile methodology adopted by the company means I get to work in a collaborative environment delivering value to clients in short time frames.

My role at RDT means I get to work with engaged professionals and for a passionate Executive. It has not only given me the opportunity to learn about a new sector, but also to be part of an innovative, cutting edge technology company.

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Record pay outs

Nov 4th, 2015

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Record claims pay outs despite underinsurance for household cover...
British insurers are paying out a record-breaking average of £77million in claims every day, according to the Insurance Times and the ABI.

An article published in the Insurance Times on September 24 features a revealing breakdown of successful claims that shows how, for example, more was paid out for pet insurance claims than for travel policies.

Cash

Meanwhile other press coverage shows that there is a big problem with underinsurance among UK home owners. An average of £8.2million is paid out every day for domestic claims – however nearly a quarter of UK households do not have contents insurance, while it is estimated that 20 per cent of those who are insured have inadequate cover.

How can the insurance industry improve consumers’ confidence in their products and help them understand the value of properly protecting themselves and their property?

Read more over at the ABI website - The ABI says 20% underinsured.

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